Category: News

Meeting to present the results to the Metropolitan City of Bologna

Posted on by Chiara Cremonini


๐Ÿฎ๐Ÿฒ ๐—ก๐—ข๐—ฉ๐—˜๐— ๐—•๐—ฅ๐—˜, ๐—ฑ๐—ฎ๐—น๐—น๐—ฒ ๐—ผ๐—ฟ๐—ฒ ๐Ÿญ๐Ÿฌ:๐Ÿฌ๐Ÿฌ
๐—ฆ๐—ฎ๐—น๐—ฎ ๐—ฑ๐—ฒ๐—น ๐—–๐—ผ๐—ป๐˜€๐—ถ๐—ด๐—น๐—ถ๐—ผ, ๐—ฃ๐—ฎ๐—น๐—ฎ๐˜‡๐˜‡๐—ผ ๐— ๐—ฎ๐—น๐˜ƒ๐—ฒ๐˜‡๐˜‡๐—ถ, Via Zamboni, 13 Bologna BO

Within the framework of the Festival of Technical Culture, which has as one of its themes the use of technology as a tool for inclusion and participation, the presentation event of our project SUM – A peer-to-peer training to combat misinformation among older people and in their environment was held.

Speakers included:

  • Franco Cima, Councillor of the Metropolitan City of Bologna – Metropolitan Digital Agenda, European Policies
  • Fabrizia Paltrinieri, Director of Education and Social Development Sector, Metropolitan City of Bologna
  • Teresa Gallelli, ULG Digi-Inclusion Coordinator, Lepida SPA

At the end of the presentation of the results of the SUM project, a space was set aside to reflect together and deepen the synergies between DIGI-INCLUSION and SUM in order to ra๏ฌ€orce common objectives and assess the integration of SUM tools with the actions in the Integration Action Plan.

Organised by: Metropolitan City of Bologna, SUM, Housatonic

Visual design

Posted on by Chiara Cremonini

We worked on the definition of a visual identity that encapsulated two fundamental concepts for the project: the centrality of people, both as trainers and as end users of the content, and the link with the tech and digital world.

We developed a very simple and symbolic illustrative style, starting from elementary shapes and then evolving them into a set of icons useful for communication materials.

The logo is the result of this reasoning, and sees three stylised figures composing the acronym SUM (seniors united against misinformation) alternating the color gray and blue. The result can be easily applied on both paper and digital materials, and has a good print yield even in black and white.

The visual identity that has been defined has therefore taken into account the reading needs of an elderly audience, using clear and readable fonts at all sizes, and with a basic palette that alternates black and white with gray and electric blue. The color palette is also a link to the technological universe.

The website developed has a clean and intuitive structure, only in English version for now, using illustrations to orient the user to the various sections.

All communication materials, from flyers to powerpoints for use during training sessions, have always favored pages that are not too dense with content, with attention to font size and the use of photos and videos only when necessary and of an appropriate size.